shadow
Template Community / The Ansoff Matrix

The Ansoff Matrix

Download EdrawMax
Use Template
logoanimation
3
0
Report
Publish time:09-20-2022
Tag:
matrix
ansoff matrix
The Ansoff Matrix assesses the relative attractiveness of growth strategies that rely on existing products and markets versus new ones and the associated risk. When using a market penetration strategy, management seeks to sell more of its existing products into markets where they are familiar and have existing relationships. A market development strategy is the next least risky because it does not necessitate significant R&D or product development investment. Rather, it enables a management team to take existing products and market them in a new market.
Creator
EdrawMax user profile image
Blackwood
EdrawMax user profile image
Post
Recommended Templates
The Ansoff Matrix