Apple's VRIO Matrix assesses the business's value, rarity, imitability, and organization. Based on the VRIO variables, this internal analysis determines the company's core competencies and competitive advantages. In this case, Apple Inc. takes advantage of its core competencies to gain a long-term competitive advantage over aggressive competitors. Strategic plans and objectives for the company center on business development in areas where competitors are weak. Managers can use a VRIO analysis of Apple to determine the best courses of action to strengthen the business based on its core competencies or long-term competitive advantages that satisfy all four VRIO variables. A Four Corners Analysis of Apple Inc. can provide additional information.