This Workshop, The Ansoff Matrix, provides a simple framework for teams to investigate how various products and services fit into the organization's growth strategy. It is divided into four quadrants that will assist you in growing and scaling your business. Each quadrant represents a potential growth strategy as well as a risk. Market Penetration, Product Development and Diversification are the four quadrants. It encourages ideas for possible changes or opportunities in each quadrant as you discuss each section with the team. This activity is typically carried out yearly, though it may be more frequent during rapid industry change or a strong need for innovation.