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An Ansoff Matrix Example

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Published on 2022-09-20
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An Ansoff Matrix example is a tool that can assist executives and marketers in an organization in understanding how to grow and devising strategies for further growth. The matrix combines market penetration, market development, product development, and diversification, which are growth options that an organization can use to effectively expand its reach into new markets or expand its product offerings. Each of these strategies carries a certain level of risk when implemented, which organization leaders can assess before proceeding with the process.
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An Ansoff Matrix Example
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