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Ansoff Growth Matrix

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Published on 2022-09-20
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The Ansoff matrix is a business model for identifying revenue-generating opportunities. It's also known as the product/market matrix, and it's intended to help businesses plan new growth strategies. The Ansoff strategic opportunity matrix is one of marketing's leading popular models, with a strong emphasis on growth. Different strategy combinations carry varying degrees of risk. Because you are working with a known market and existing products, market penetration is considered the least risky. Diversification is the most difficult growth strategy on the grid, requiring a leap into the unknown with new markets and products.
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Ansoff Growth Matrix
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