The Ansoff Matrix McDonald's example attempts to investigate whether McDonald's considers any or all of Ansoff's four growth dimensions for its global expansion. According to the Ansoff Matrix, an organization can grow in four ways: market penetration, market development, product development, and diversification. Not all organizations are willing or capable of pursuing all four strategies. Market penetration is all about selling products/services to existing markets. McDonald's uses a variety of methods to bring its current products to its existing markets.