This BCG matrix template is a four-quadrant grid matrix that helps businesses see where and how they can increase their market share. Companies can use this template to determine their current market position. It can also identify the best areas for growth by doing so. The BCG matrix is a strategic planning tool developed by the Boston Consulting Group. Based on market share, the BCG matrix categorizes business units and products into four groups. Companies can use this data to determine which products will help them capitalize on market share growth opportunities.