This Business Strategy Matrix Example can assist businesses in better understanding their current and future competitive landscapes. The process can help business owners improve products, identify new opportunities, and even determine which services to discontinue. Because there are some disadvantages to using a BCG matrix, some organizations may want to consider alternative models. Since 1968, the BCG model has been used to assist companies in gaining insights into which products best help them capitalize on market share growth opportunities and provide a competitive advantage.
