This Business Strategy Matrix is a relatively new strategic tool (decades younger than SWOT, ADL, and co). It's used to research alternative business strategies and has grown in popularity since its debut in 2017. If your company is in this quadrant, you have a strong competitive position, and the market is growing rapidly. This is arguably the best quadrant to be in, with opportunities and your work strong. To correctly position yourself on this Matrix, you'll need to understand your current performance within a market as well as the trajectory of that market. This Matrix can be used to generate discussion and options whenever a company is evaluating its strategic options.