This Generic Business Strategy Matrix, along with the SWOT Analysis, SPACE Matrix, BCG Matrix, and IE Matrix, has become a popular tool for developing viable strategies. This is a tool for developing alternative and distinct organizational strategies. All businesses and divisions can be classified as belonging to one of the Grand Strategy Matrix's four strategy quadrants. The Generic Business Strategy Matrix is divided into competitive position and market growth. The portfolio analysis provides the information required to position SBUs in the matrix. This matrix offers viable strategies for a company to consider, which are listed in the matrix's quadrants in descending order of attractiveness.