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Grand Strategy Matrix Example

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Published on 2022-09-20
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The Grand Strategy Matrix plots two dimensions: market growth and the organization's competitive position. Each of the four quadrants contains several strategic options, and the framework is intended to help you evaluate the potential direction your business should take. If your company is in this quadrant, you have a strong competitive position, and the market is growing rapidly. This is arguably the best quadrant to be in, with opportunities and your work strong. If you are in the fourth quadrant, you have a competitive situation, which is fantastic, but your market is slow to grow or decline.
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