The grand strategy matrix template can help organizations develop viable alternative strategies. The model is a four-quadrant graph with two dimensions: market growth vs. the organization's competitive position. It outlines the various strategic options available to companies in weak or strong competitive positions in markets experiencing slow or rapid growth. Each quadrant contains several strategic options to assist the business in determining which direction it should move. Firms in the first quadrant have a strong strategic position and can succeed by pursuing market penetration, market development, and product development strategies.
