The activities and information that underpin and support the value proposition are referred to as business architecture. So, what exactly is the BCG Matrix in the business world? In business, BCG refers to a four-part matrix used by marketers to evaluate their advertising campaigns. It assists managers in better understanding and analyzing the market environment in which they compete. The Boston Consulting Group (BCG) matrix assists businesses in evaluating their organizational structure. In this article, we will go over the Google BCG Matrix in depth.
