The McDonald's BCG Matrix will assist us in determining whether a particular promotion is worthwhile.
We'll start with the essentials. These are the items that make up the majority of the menu. Then we'll look at the high-end and low-end items. French fries, salads, and drinks are among the premium items. Hamburgers, chicken sandwiches, and the McRib are among the value items. The final step will be to divide the company into segments. As a result, this article will go over McDonald's BCG Matrix.
