This Customer Value Proposition Online Template is a tool that can assist in positioning a product or service around the customer's values and needs. It examines the relationship between two components of Osterwalder's larger Business Model Canvas, customer segments and value propositions. While these components interact in complex ways, a value proposition is really just a simple statement about customer jobs and your product or service. A value proposition is a direct description of what you will provide to your customer. In order to generate a profit, your value proposition must meet a need by completing customer jobs. To get started, you can use EdrawMax online to create this Customer Value Proposition Online Template diagram.