This template for a Customer Value Proposition Statement explains why a customer should buy your product or service. It explains clearly what distinguishes you or makes your offering unique, as well as why you are the best choice on the market. The word value has nearly lost its meaning. This five.letter word has been overused and abused by brands in every messaging statement, website page, and sales email. Because the way we do business has changed, so must our messaging. To get started, you can use EdrawMax online to create this Customer Value Proposition Statement Template diagram.