This Ultimate Value Proposition Canvas Template is a template for matching a product to a customer who can purchase it. The goal is to find things in the product that no one wants and kill them or things that people want but aren't in the product. In my experience, the best way to use the canvas is to put the aggregate of all the key people's individual wants/needs/fears on the canvas. To get started, you can use EdrawMax online to create this Ultimate Value Proposition Canvas Template diagram.
