Alexander Osterwalder and Yves Pigneur created this Value Proposition Canvas to supplement the Business Model Canvas. One of the most difficult aspects of developing a business model is determining how to create value; many people struggle with this. This is where the book Value Proposition Canvas comes in. It simplifies the process of developing a value proposition and contains a wealth of useful tips, advice, and resources. The value proposition canvas, in a nutshell, is a transformative approach to understanding value and designing products or services that customers want. To get started, you can use EdrawMax online to create this Value Proposition Canvas diagram.