This Value Proposition Template is a tool that allows you to visualize how your customer profile and product connect. Your prospects will have needs, expectations, and pain points. Your product should strive to meet these requirements. The value proposition canvas is the best way to see how your product meets the needs of your customers. This tool is also useful during product development because it allows you to first map out the customer journey and then use that information to align your product or service to their needs and expectations. To get started, you can use EdrawMax online to create this Value Proposition Template diagram.