This 5 Point Likert Scale For Customer Response rates questionnaire responses based on how strongly customers feel about various aspects of your company. A multiplepoint scale reflects the intensity of an attitude and the degree of satisfaction or dissatisfaction or another opinion. Rensis Likert, a psychologist at the University of Michigan, invented the original rating format in 1932, based on a spectrum of seven integers assigned to attitude values. A Likert item is a statement that the customer must agree or disagree with in the Likert rating format for surveys. The degree to which they agree or disagree is then chosen from a list of options, each with a predetermined numeric value. Using the EdrawMax online template, you can create this five Point Likert Scale For Customer Response.