This Jobs To Be Done Framework For Product Developer reframes the connection between a user and a user's problem or need by phrasing the need as a job that the user wishes to have completed. Your product is what the user hires to complete the task. The task at hand is fundamentally what the user is attempting to accomplish. Ford's quote implies that most people will fall into the trap of believing that the user's goal is to ride a faster horse. So, if you try to solve that problem, you won't think much beyond horses—unlike Ford, who went on to revolutionize not only the industry but also society. Download this template by EdrawMax online to get started with the Jobs To Be Done Framework For Product Developer diagram.