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Jobs To Be Done Framework In B2B Research

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Lisa Anderson
Published on 2022-12-07
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This Framework for Jobs to Be Done B2B research is a concept used to develop a service or product that incorporates an understanding of what the consumer will do with the product. It goes even further as a discipline by attempting to comprehend the consumer's thoughts and motivations that would lead them to purchase or use the service or product. In some ways, the framework is similar to the Behavioral Product Management approach. This is where there is a broader goal to incorporate researched consumer behavior into product development, as well as use established and preexisting psychology to influence consumer behavior. Download this EdrawMax template online to get started with the Jobs To Be Done Framework In B2B Research diagram. 
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