This User Personas vs Jobs To Be Done approach is a different way of understanding the user. According to the JTBD theory, users hire products to perform jobs that must be done. As a result, it proposes that knowing what jobs the user needs to be done is a sufficient list of user needs. The task at hand is to drill a quarterinch hole. The JTBD method's primary goal is to learn the goals for which users hire products. From there, design teams analyze the user's needs and create product features to address them. To get started with the User Personas vs Jobs To Be Done diagram, download this EdrawMax template online.