This Business Model Canvas is a strategic management tool for defining and communicating a business idea or concept quickly and easily. It is a onepage document that goes over the fundamental elements of a business or product, logically structuring an idea. The right side of the BMC is concerned with the customer external, whereas the left is concerned with the business. Both external and internal factors collide around the value proposition, which is the value exchange between your company and its customers/clients. To get started, you can use EdrawMax online to create this Business Model Canvas diagram.