Brands can improve the user experience they offer by gaining a deeper understanding of their customers with the aid of an empathy map canvas. Using a template to create an empathy map canvas shortens the time spent on preparation and ensures that all of your canvases will be of a consistent standard. Instead of starting with a sales pitch that may be offputting or not appropriately tailored to customers needs, sales teams can use them to learn more about each customer and ultimately assist them in making a more informed investment decision.
