Many businesses and organizations have created an Empathy Map Template to help them understand their audiences, users, and customers. You can use this information to create different types of customers, or personas, to better target your marketing. Empathy maps are helpful visual aids for articulating your understanding of various user personas. They allow you to establish a common understanding of user requirements and provide guidance to decisionmakers as they make crucial judgments, and are thus commonly included in design thinking methodologies.
