When designing your Christmas flyer, keep both the imagery and the text in mind. The importance of visual appeal in capturing the reader's attention cannot be overstated. You must choose images that draw the reader's attention to your content and encourage them to learn more about what you're promoting. Of course, you should think about your audience and tailor any imagery to their needs. For example, if your company sells Christmas trees, you'll probably want to promote it with a picture of a Christmas tree. If you don't need to be as specific, you can always use images like Christmas presents, Santa Claus, a snowman, or baubles.