Customer Journey Mapping is the process of tracking and documenting a customer's end-to-end experience with a company. Companies use customer journey maps to get an understanding of how customers interact with their business and what areas they can improve upon to ensure that the customer has the best possible experience with the company. It helps companies to uncover potential issues, ensure efficient customer service, guide product design decisions, and increase customer satisfaction levels. The customer journey is basically a process people go through when dealing with a company - from being made aware of the product or service to deciding whether to buy it, pay for it, and potentially return the product or experience aftercare. This journey can take many shapes and forms but typically involves the following steps: motivation, product selection, payment, and potential product return. Use EdrawMax to create and download this template for your work.
