Understanding the Customer Acquisition Funnel is key to understanding how customers move through the process of becoming a payer. The funnel consists of six stages, starting with Awareness and ending in Purchase: Awareness, Interest, Consideration, Intent, Evaluation, and Purchase. With this information in hand, you can see what happens along the journey and where exactly 90% of your customers drop off along the way. This can be used to pinpoint weak points that cause prospects to lose interest or find your product inadequate. By closely analyzing your Customer Acquisition Funnel, you can build an effective road map for successful acquisition and lead generation, giving you a better chance of converting prospects into paying customers.