The customer acquisition funnel is a framework for understanding how customers are acquired through various stages of an online marketing campaign. It consists of two sections: the upper funnel, which includes activities used to drive awareness and create brand loyalty, and the lower funnel, which encompasses tactics to bring new customers into your business. This model can help guide your decisions about what type of investments you should make in order to gain more customers. With the help of EdrawMax, one can easily customize similar full-funnel marketing brand strategy templates.
