Funnel analysis is a useful tool for understanding customer acquisition efforts and identifying areas of weakness. By tracking an individual’s journey from clicking on a Facebook ad to registering as a user, businesses can more accurately pinpoint where their customers are dropping off – helping them to make adjustments in order to bring more people further down the funnel and increase overall conversion rates. Advertising on Facebook can help maximize your customer acquisition funnel by allowing you to reach a large and targeted audience in order to create brand awareness, develop interest and drive conversions.
