The customer acquisition funnel, also known as the “Modern Marketing Funnel” or “hourglass,” is a combination of traditional and customer experience funnels for a comprehensive approach to modern marketing. As with an orchestra, it requires each individual stage to be perfectly in sync for a successful conversion from prospect to customer to advocate. Every step should provide customers with an interactive and immersive experience that encourages them to move further along the funnel, from sales and marketing all the way down to customer support and advocacy. Understanding how the entire funnel functions are the key to successful customer acquisition.
