This template illustrates the integration of a sales funnel and customer journey map. The funnel at the top represents the six stages potential customers go through in the purchasing process: Awareness, Interest, Consideration, Intent, Evaluation, and Purchase. These stages correspond to the adjacent sales process, encompassing Prospecting, Qualification, Proposal, Negotiation, Closing, and Retention. The template serves to help marketing and sales teams understand the customer decision-making process and effectively design and execute sales strategies to guide potential customers through the purchasing journey.
