Value Chain Analysis is a business management tool that allows companies to analyze their operations and identify areas for improvement. Here is a sample. This template shows the value chain analysis for Spotify. It clearly displays two types of activities. One is primary activity, which is the core functions that directly contribute to the production of goods or services, such as procurement, production, marketing, and sales. The other is support activity, which enables the primary activities to take place, such as infrastructure, human resource management, technology development, and procurement. Download this template and customize it to your needs.