This SWOT analysis focuses on the eco-tourism sector, highlighting key strengths, weaknesses, opportunities, and threats. It emphasizes the rich biodiversity, strong cultural heritage, and established eco-tourism initiatives as strengths. Weaknesses include infrastructure challenges, environmental degradation, and competition from other destinations. The analysis also reveals opportunities in the growing eco-tourism trend, collaboration with NGOs, and the increasing number of eco-conscious travelers. Potential threats identified are over-tourism impacts, climate change, and political instability. This strategic framework helps businesses and stakeholders identify growth opportunities while mitigating risks in the eco-tourism industry.