CRM stands for Customer Relationship Management and refers to all strategies, techniques, tools, and technologies used by enterprises for developing, retaining, and acquiring customers. As per the image, customer relationship management is a technology for managing all your company's relationships and interactions with customers and potential leads. Simultaneously, customer relationship management solutions help one focus on your organization’s relationships with individual people. As the CRM image suggests, customer relationship management is an approach to managing an organization’s interactions with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.