General business affinity diagram allows a business organization to sort out masses of information into natural groups based on the common characteristics they share or the categories they fall into. As shown in the below image, an affinity diagram is an organized output from a brainstorming session. Different project managers use it to generate, organize, and consolidate information related to a product, process, complex issue, or problem. General business affinity diagram shows major factors like people, financial, process, safety, goals, leadership, team, and training. To have a successful business, a company should create an environment to be a leader in technology to improve productivity and encourage continuous improvement amongst the team members.