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STRENGTH

OPPORTUNITIES

1. Strong online presence
2. Backed by serveral known personalities from around the globe
3. Humanatarian work
4. Competitive pricing
5. Strong distribution chain
6. Strong international operations

WEAKNESS

THREATS

SWOT-Analysis of Adidas

1. High cost structure
2. Limited product line
3. Focused on targeting majorly sports industry
4. Lag behind Nike in marketing
5. Lack of success even after acquistion with Salomon

1. Growth rate for footwear and apparel
2. Emerging in different men's accessories
3. Entering new markets
4. Expanded customer base
5. Merger or acquistion
6. Partner with more celebrities to maket the product among younger audience

1. Companies with wider range of audience of social media
2. Cut-throat competition from rival apparel brands
3. Demand forecast for hot market item
4. Increase in taxation

The company needs to step up its penetration in the Asian markets for sustained growth and superior results.