Spotify Competitive Analysis Canva
MISSION/VISION Deezer lets you play music you want to hear, instantly COMPANY SIZE 182 countries 500 employees 50+ Music Editors Third in terms of market share BUSINESS MODEL Monthly subscription (Free trial) Advertising to free users Business package for bars etc. Pay commission to music labels CULTURE Scrappy, underdog approach Startup environment Huge focus on local music Data-driven org PRODUCTS/SERVICES Size of music library is vital Currently 43 million tracks "Flow" is an endless music stream of personalized recommendations Listen offline On screen lyrics/karaoke mode Desktop iOS, Android, Windows 8 apps iWatch & Android wear Android Auto integration CUSTOMER SEGMENTS Music lovers, podcast listeners Popular in Germany, France, UK BUSINESS MODEL €10/month €15/month for families 30 day free trial UNIQUE VALUE PROP Largest song libary 43m (same as itunes) Flow Human playlist curators FINANCE AND PROFITABILITY €143m in 2014 revenues with €27m lissions Currently not yet profitable, hope to be within 1-2 years Have raised over $217m in funding Jan 2016 raised $110m CUSTOMER EXPERIENCE 182 Countries 10m active users 100m playlists CUSTOMER BASE 182 Countries 10m active users 100m playlists Spotify Competitive Analysis Canva
publish time: 2021-01-13
Here is an example of Spotify's competitive analysis canvas, from which you can see the ads and dis-ads of Spotify clearly. Competitor analysis is a comprehensive study and analysis of a company's competitors. Factors that are studied include company-specific details, their target customer, product-specific details, and their positioning in the market.
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