Spotify Competitive Analysis Canva
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Spotify Competitive Analysis Canva

MISSION/VISIONDeezer lets you play music you want to hear, instantlyCOMPANY SIZE182 countries500 employees50+ Music EditorsThird in terms of market shareBUSINESS MODELMonthly subscription (Free trial)Advertising to free usersBusiness package for bars etc.Pay commission to music labelsCULTUREScrappy, underdog approachStartup environmentHuge focus on local musicData-driven orgPRODUCTS/SERVICESSize of music library is vitalCurrently 43 million tracks"Flow" is an endless music stream of personalized recommendationsListen offlineOn screen lyrics/karaoke modeDesktopiOS, Android, Windows 8 appsiWatch & Android wearAndroid Auto integrationCUSTOMER SEGMENTSMusic lovers, podcast listenersPopular in Germany, France, UKBUSINESS MODEL€10/month€15/month for families30 day free trialUNIQUE VALUE PROPLargest song libary 43m(same as itunes)FlowHuman playlist curatorsFINANCE AND PROFITABILITY€143m in 2014 revenues with €27m lissionsCurrently not yet profitable, hope to be within 1-2 yearsHave raised over $217m in fundingJan 2016 raised $110mCUSTOMER EXPERIENCE182 Countries10m active users100m playlistsCUSTOMER BASE182 Countries10m active users100m playlistsSpotify Competitive Analysis Canva
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publish time: 2021-01-13
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Here is an example of Spotify's competitive analysis canvas, from which you can see the ads and dis-ads of Spotify clearly. Competitor analysis is a comprehensive study and analysis of a company's competitors. Factors that are studied include company-specific details, their target customer, product-specific details, and their positioning in the market.

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