Pay
Customer Lifetime Value

Customer Lifetime Value

Customer Lifetime ValueFirst, we need to measure their average purchase value.1Purchase ValueThe next step to calculating CLTV is to measure the average frequency rate.2Frequency RateWhat the average customer spends and how many times they visit in a week3Average ValueAverage customer lifetime span, it does list this value as 20 years4Lifetime SpanOnce the average customer value as well as the average customer lifespan, use this data to calculate CLTV.5Lifetime Value
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publish time: 2021-01-30
Lisa Anderson

Here is the example of the customer lifetime value arrow diagram, from which there are 5 values or elements in customer lifetime value, including purchase value, average value, lifetime value, frequency rate, and the life span. Through this diagram, the customer lifetime value has been displayed intuitively.

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