Ansoff Matrix (Enterprise Edition)
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Ansoff Matrix (Enterprise Edition)

Market penetration


Facing existing customers with existing products, taking its current product market combination as the development focus, and striving to increase the market share of products.

Market Development


To provide existing products to open up new markets, companies must find users and customers with the same product needs in different markets. Product positioning and sales methods are often adjusted, but the core technology of the product itself does not need to be changed.

Diversification


Providing new products to new markets is the most risky diversification strategy because the company’s existing expertise may not be of use here.

New

Existing

New

product development


Introduce new products to existing customers, adopt product extension strategies, and use existing customer relationships to leverage strength.

Existing

Ansoff Matrix (Enterprise Edition)

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publish time: 2021-02-25
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This is the basic model of Ansoff matrix with friends in the community! The purpose of this Ansoff matrix is to help companies plan and choose their products and market growth strategies. The content of this template is for your reference and learning! The Ansoff Matrix, also called the prduct expension Grid, is a tool used by firms to analyze and plan their strategies for growth. Check more details from this ansoff diagam and more things in this template gallery.

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