Brand Consumer Asset Management
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Brand Consumer Asset Management

Consumer assets

Insight analysis

consumer

Asset growth strategy

consumer

Asset return

consumer

Asset activation

Brand volume

  • Brand Composite Index
  • Industry development trend

Consumer assets

Consumer 4A distribution and circulation

Consumer perspective analysis

Marketing activity asset review

  • Track the effects of activation actions
  • Precipitating the return of marketing assets

一键推送待激活人群包至京东营销平台

广告产品投放触达

  • 强效:品牌曝光,活动推广
  • 直投:媒体属性+电商属性

Asset growth strategy

  • Determine the key population to be activated (based on shopping behavior, similar competing products, decision-making cycle, related category brands)
  • Multi-dimensional crowd mining

4A Brand Consumers

Asset Management

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publish time: 2021-02-25
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This templates shows the 4A brand consumer asset management. The reason why the brand can continue to create value for the enterprise beyond the product itself is derived from the relationship between the brand and the consumer in the marketing interaction. This template is 4A brand consumer asset management (JD as an example), which can be used for reference. Check more details from this diagram and learn more in this template gallery.

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