Business email newsletters are the most common type of email in email marketing. As the name suggests, business email newsletters often contains news and updates, aiming to keep the audience engaged. At the same time, the primary usage of a business email newsletter is designed to gently push readers towards the conversion. As shown in the below business email newsletter diagram, email newsletters inform the audience of the latest news, tips, or updates about the product or company. The business email newsletter helps to build relationships with the customers through regular communication and high-value information. Some business email newsletters provide helpful technical or business tips demonstrating how the company actually operates.