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Detailed Customer Journey Map

Detailed Customer Journey Map

Customer ProfileCustomer Journey Map Supré store1.social media platforms2.Advertising3.in store4.Review website5.EDM6.see products in some places1.Online-price size2. In store-size,options,finding in store, 3.Friends &Family-touch the fabric4.Advertising1.Compare make a purchase online or instoreOnline- size availability,return policy, delivery, photographs online, useful informationIn store- quality fabric,staff service,product range,music &smell1.Purchasing method-paypal, credit card,debit card, cash,etc...2.get receipt and rewards(incentive to repurchase)Need RecognizationInformation ResearchAlternative EvaluationPurchasePost Purchase1.compare to some websites 2.Instore-check the quality of garments, fitting on, staff serviceInsights/Pain point