A matrix chart shows relationships between two or more variables in a data set in a grid format. As per the competitor analysis template, a matrix chart is a table made up of rows and columns that present data visually and can be seen as the visual equivalent of a cross-tabulation that divides data between the variables. A competitor analysis identifies and evaluates your competitors, their strengths, and weaknesses. This information should then be used to improve a company’s efforts and take advantage. A competitive analysis often includes a SWOT analysis that helps the marketer define a competitive marketing plan, but it can also be explained using a matrix chart where the comparison between several competitors can be made by using several factors and awarding different ratings to them.