Fitbit SWOT Analysis
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Fitbit SWOT Analysis

  • The company is a name in the health sector that develops synergies and innovations with the brand
  • It enjoys a marketing advantage of strategic partnership in the medical and sports industries
  • Health and corporate insurance incentives ingrain the company’s in-household habits

O - Opportunities

T - Threats

W - Weakness

S - Strength

  • Fitbit consumer electronics and Fitness Company's threats are its serious concerns where it should pay more attention
  • There is growing competition in health tech and fitness worldwide
  • The company has competitors like Apple, Samsung, Xiaomi, and Huawei, who give it a tough fight
  • The company has a limited target market
  • Companies sell products with similar functions at comparatively lower prices which is a thing of concern
  • It uses steps as the primary fitness metric
  • Fitbit holds a strong market position beating its powerful competitors
  • Fitbit maintains a healthy market position to hold a 3% market share
  • It is the Google Play Store's second-largest health and fitness app

Fitbit SWOT Analysis





publish time: 2021-05-20
Lisa Anderson

For the Fitbit SWOT analysis, it is crucial to know about its past and future planning. The American consumer electronics and fitness company manufacture products like smartwatches, activity trackers, and wireless-enabled wearable technology, which help measure heart rate, steps climbed, quality of sleep, number of steps walked, etc. The Fitbit SWOT analysis can find out the strategies that can help the company to strengthen its position and maximize revenue. Learn more details from this SWOT analysis, and try to make yours with ease.

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