Following Architecture diagram shows customers and business outcomes. The end-to-end service lifecycle provides end-to-end support throughout new services and helps develop IoT culture across the organization and develop a service catalog to accelerate BUs/organization's IoT innovation, run, and talent as-a-service. The business outcomes of this architecture diagram show implementing analytics academy, catalog of algorithms available to the BUs, data repository, end-to-end cybersecurity. At the same time, the vertical solution shows how to manage end-to-end technical integration components to accelerate industrialized offerings and synergies. Meanwhile, the business offerings strategy is aligned with extensive customer interaction, customer journey mapping, and business model definition.