A marketing board representing any company can use EdrawMax or EdrawMax Online to create the org chart as the free org makers let you customize the org chart as per your company's hierarchy. The below marketing board org charts show that Team Metrics consists of Direct & Branded search traffic, PR coverage, Reach, Visitors, Leads, Conversion Rates, and others. The Team Assets consist of PR, Brand, Company Blog, Events, Content, Co-Marketing, Affiliate Marketing, Product Content, Sales Training, Tools & applications, and Internal Marketing Tech. It should be noted here that marketing managers and marketing directors are often interchangeable in the world of marketing. A marketing manager typically has the responsibility of carrying out the marketing strategy for the company.