The below business capability map example shows how the business product manager and corporate strategy team members collaborate to take the strategy to the next level. At this stage, the business product manager makes sure the service that needs to be defined and built aligns with the overall program vision. The next step is creating Level 1 (Planning, Advisor Support, and Customer Engagement) and Level 2 (Advisor Support broken down into Lead Management, Book Management, and Alerts) business capabilities. Following defining all the business capabilities, the business product manager can use this capability map to communicate status to business stakeholders and senior executives during quarterly or semi-annual executive updates.
