A newsletter template showcases important aspects of a new office building. The first local story of the template will illustrate the major section covering important details. The below section illustrates the secondary story headline along with the respective images. Email newsletters can help your business connect with customers--and increase sales--as long as you make sure they are effective. The purpose of an email newsletter is to give those on your list updates about your business, products, and services. However, it is not something that's generally used for a hard sell. An email newsletter should feel like an update from an interesting, helpful friend rather than a pushy salesperson.